Building Brands & Product Packaging

Where shelf appeal meets storytelling.

Welcome to our world of packaging design, where every label, box, and pouch is an opportunity to spark connection and build brand love. At Art & Copy Group, we’ve led packaging strategy and creative for some of the most recognizable private brands in beauty, wellness, and pet care.

From Arbonne’s 15 global brands in skincare, nutrition, and cosmetics, to Petco’s 10 private-label lines—including So Phresh®, Leaps & Bounds®, WholeHearted®, and exclusive licensed collaborations like Dr. Seuss™, Star Wars™, and Trolls™—we’ve transformed complex product portfolios into cohesive, eye-catching packaging systems that sell.

Our approach combines smart strategy with beautiful execution—from naming and messaging to compliant design files ready for print.

Explore our packaging portfolio below and see how we help brands stand out, from first glance to final purchase.