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Where Ideas Become Brands. Explore the real stories behind our work.
Not just what we create—but how we create it.
Honma
Defining the Honma Brand: Launch Strategy + Lifestyle Storytelling
Led the brand definition and product launch creative for Honma Golf, spearheading a lifestyle photoshoot designed to capture the brand’s refined intersection of performance, elegance, and tradition. Through visual storytelling shot at iconic golf courses, we showcased Honma’s craftsmanship and confidence—bringing new emotional resonance to the brand. The campaign not only introduced Honma’s latest product line, but also established a modernized, globally relevant identity for this luxury heritage brand across retail, advertising, and digital channels.
Co-led the rebrand and relaunch of Arbonne Intelligence, a struggling skincare line, into the revitalized FC5—a fresh, proprietary system powered by 5 nutrient-rich fruits. Through new product formulation, strategic storytelling, and bold visual packaging repositioning, we transformed the brand from overlooked to in-demand.
In just 3–4 months, our team drove 200%+ revenue growth, anchored by a national roadshow for education and sampling, targeted magazine ads, and a fully integrated campaign that reconnected customers with the power of fresh, plant-based skincare.
Arbonne
Reimagining a Skincare Line with Purpose + Performance
Petco
WholeHearted by Petco – Branding a Bond That’s Real
Spearheaded WholeHearted, Petco’s exclusive pet food brand, to life with a campaign centered on what truly matters: the love between pets and their people. From concept to content, we showcased everyday pet parents and their companions in beautifully honest moments—capturing the trust, joy, and real-life connection that fuels the brand. The result? A visual identity and story that feels as nourishing as the food itself—and still resonates in stores today.
Petco
the Force is strong with this one
Led the product packaging at Petco to launch their official Star Wars Pet Collection, bringing iconic galactic style to collars, toys, and pet apparel. From Chewie-chic to Yoda ears, we created campaign content that celebrated pets as the heroes of their own stories. With cinematic visuals, playful nods to fandom, and a whole lot of character, this collab proved one thing: the Force is strong with our furry friends.
Petco
Limited Edition Star Wars Pet Toy – Award-Winning Packaging Design
Spearheaded this collector-worthy Star Wars pet toy, at Petco to create a limited-edition packaging experience that felt as epic as the franchise itself. Inspired by cinematic detail and galactic nostalgia, we designed packaging that was both playful and premium—speaking to fans, pet lovers, and collectors alike. The result? A Platinum Packaging Award and a toy that flew off shelves faster than the Millennium Falcon in hyperdrive.
Petco
Harajuku Pets Social Launch | Petco x Gwen Stefani
Led the creative direction for the Harajuku Lovers x Petco product packaging, blending vibrant Harajuku street style with playful pet fashion. The packaging featured bold graphics, pastel pops, and Gwen Stefani’s signature design flair—creating an instant shelf standout. Every element was crafted to feel joyful, stylish, and unmistakably Harajuku, while maintaining functionality for retail and e-commerce. The result was packaging that didn’t just protect the products—it told a story of fun, fashion, and individuality at every glance.
Petco
Clinical Dog Food Development | Brand + Product Strategy
Oversaw the full development of Petco’s Doctor’s Foster and Smith Clinical Dog Food Formula, leading the project from strategic planning through to launch. Working cross-functionally with product development, veterinary consultants, marketing, and creative teams, I helped ensure the clinical formulas delivered both therapeutic results and brand cohesion. From naming and packaging to go-to-market strategy, this project strengthened Petco’s authority in veterinary nutrition—offering pet parents trusted, science-backed solutions in every bag.
Legacy Health Plan
Lifestyle Storytelling for Healthcare: Legacy + CareAccess
Led the brand strategy and creative direction for Legacy Health Plan and CareAccess MSO, helping both organizations articulate their mission of accessible, compassionate healthcare. Through strategic positioning, visual identity development, and a human-centered lifestyle photoshoot, we created a brand story rooted in trust, dignity, and connection. The imagery and messaging brought healthcare to life—showcasing real moments of care and community, and positioning both brands as champions of whole-person health.
Petco
Private Brand Packaging & Brand Development
Led the creative charge on a robust portfolio of private brand product lines—from nose to tail. From the eco-conscious cleanup of So Phresh, to the playful world of Leaps & Bounds toys, to health and wellness with Well & Good, our team built standout packaging and branding systems that resonated on every shelf.
We also brought beloved characters to life through licensed collaborations with Dr. Seuss, Star Wars, and Trolls, blending storytelling with strategic design. And when it came to feeding furry family members, we helped launch WholeHearted, Petco’s very own pet food brand that became a cornerstone of the company’s private label offerings.
From concept to creation, we shaped packaging and brand identities that not only looked great—but performed at retail, built customer loyalty, and made tails wag.
Jusuru
Onboarding Experience – Kit & Brand Guidelines
Developed the Jusuru New Consultant Starter Kit, designing a full onboarding experience that combined practical tools with inspirational brand storytelling. The kit included a detailed brand style guide, educational materials, and product training assets—equipping new consultants with a clear, consistent, and empowering introduction to the brand. Every element reinforced Jusuru’s identity, ensuring consultants could represent the company with confidence, clarity, and purpose from their very first day.
Arbonne
Driving Awareness: FC5 National Training Tour
Co-led creative direction for the Arbonne FC5 National Road Tour, including the design of a bold, fresh truck wrap that brought the new product line to life on the road. The FC5 tour was a mobile brand experience—traveling nationwide to train consultants, sample products, and celebrate the launch of Arbonne’s proprietary 5-fresh-fruits skincare technology. The truck wrap captured the essence of the brand: vibrant, natural, and innovation-driven, creating a moving billboard that built excitement and engagement across every stop.
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