Rebranding with Intention: The Transformation of Arbonne Intelligence

Reimagining a Skincare Line with Purpose + Performance

Co-led the rebrand and relaunch of Arbonne Intelligence, a struggling skincare line, into the revitalized FC5—a fresh, proprietary system powered by 5 nutrient-rich fruits. Through new product formulation, strategic storytelling, and bold visual repositioning, we transformed the brand from overlooked to in-demand.

In just 3–4 months, our team drove 200%+ revenue growth, anchored by a national roadshow for education and sampling, targeted magazine ads, and a fully integrated campaign that reconnected customers with the power of fresh, plant-based skincare.