There are brands that enter industries. And there are brands that indict them. Like Fenty Beauty. Founder Rihanna W hen Fenty Beauty launched in 2017 with 40 foundatio n shades, the beauty world applauded its “inclusivity.” But let’s be honest. If you can launch with 40 shades on day one, the industry’s previous limitations were never technical. They were choices. For decades, beauty quietly decided who was “default.” Beige was baseline. Everything else was an extension. Riha