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Branding
Patagonia Didn’t Grow by Wanting More; It Grew by Wanting Less
“Values only work when they cost you something.”
5 days ago2 min read
Estée Lauder Didn’t Build Demand by Accident. She Engineered It.
There’s no reliable record that Estée Lauder ever broke a perfume bottle to create demand. What is well documented is something much more impressive ... and much more useful.
Feb 13 min read
Nike Wasn’t Built by Athletes ... It Was Built by TAKING CONTROL
Growth without ownership isn’t scale. It’s risk.
Jan 262 min read
Walt Disney Lost Everything ... and That’s Why Disney Exists Today
If you don’t own your brand, someone else will define it for you.
Jan 212 min read
Cultural Alchemy: Turning Trends into Timeless Ideas
Cultural alchemy is the art of taking what’s current, shiny, and oh-so-temporary—and transforming it into something that lasts. Think of it as trend-spotting with a long game.
Sep 9, 20252 min read
Designing for Attention: What 3 Seconds Online Is Really Worth
You have 3 seconds (or less!) to stop the scroll, spark curiosity, and signal: Hey, this is worth your time.
Jun 30, 20252 min read
Bilingual Branding Isn’t Optional—It’s the Baseline
Why language equity should be baked into your brand strategy, not bolted on When I began my career as a bilingual editor , I quickly...
Jun 2, 20253 min read
Why Brand Storytelling Matters More Than Ever in 2025
In a world flooded with AI-generated content, endless ads, and clickbait headlines, what cuts through the noise? Storytelling. Real,...
Apr 28, 20252 min read
Empower Your Brand: Timeless Marketing with Art & Copy
In a world where marketing trends come and go, the heart of a truly unforgettable brand lies in its story.
Jan 23, 20252 min read
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